OUTDOORS WITH
MATTHEW
WARD
Author, YouTuber, and lure-maker from Peculiar, Missouri. Sharing what the woods and water taught a teenage entrepreneur about patience, failure, and creating.
THE DEBUT BOOK
BEFORE SUNRISE
What the woods taught a 14 year old about building a business, patience, failure and consistency.
LEARN MOREExpected ship date: August 16th, 2026
THE SHOP
VISIT MY SHOP
Hand-painted lures built to catch fish. Grab a few for your tackle box.
JERKBAIT
Bad Shad
$12
CRANKBAIT
Big Gill Crank Bait
$15
CRANKBAIT
Green Apple Gill Crank Bait
$15
JERKBAIT
Green Money Jerk Bait
$12
CRANKBAIT
One Bite Crawfish
$12
JERKBAIT
Poncho Jerk Bait
$12
CRANKBAIT
Red Belly Baby Shad
$12
JERKBAIT
Jerk Bait w/3 Hooks
$15
CRANKBAIT
Crank Bait- Blue, White & Orange
$12
JERKBAIT
White Jerk Bait
$12
ONLINE COURSE
PAINT YOUR OWN LURES
Step-by-step video lessons walking you through every stage of building a fish-catching hand-painted lure — from blank to finished bait.
- Unlimited lifetime access to every lesson
- Watch on any device, at your own pace
- Techniques Matthew uses on the lures he sells
$99one-time · lifetime access
LATEST VIDEO
ON THE CHANNEL
Check out my YouTube channel where I show how I make my lures and how to fish with them.
GO TO THE CHANNEL →